“Getting your product known isn’t the answer. Getting it wanted is the answer.” 


  —Bill Bernbach

HOW great·er·est WORKS.

I am a creative thinker and writer, and that's the foundation of great·er·est. Small brands, big brands, or start-ups need access to the talent and experience that can effectively tell a brand's story. And that’s what great·er·est does.

A project may begin, and even end, with me and only me. But it may also need more. So you can think of me as a single crayon with à la carte access to the whole box.


Should any project need access to other capabilities along the way, great·er·est can make that happen. It's all the capabilities of the best full-service agency, without the slow and expensive baggage.



Hire great·er·est and you get me. Not someone who says they’re just like me, or someone who will pass things on to me. You get me. But I can only stretch so far so I limit my projects to ensure that when we do work together you get my best work and I get some sleep.




I have relationships with, and access to, the best creative minds in the business, no matter what part of the business it is—strategy, research, art direction, design, production, technology, experiential, film and video, editorial, music and any other best-in-class creative thinker and doer.


I can develop it and then, if and when needed, bring in best-in-class production to execute whatever a project requires—from videos to events, websites to emails, anything to everything. 


But the good news is you only access what is needed—which means a more streamlined and efficient process. Unlike traditional agencies that require a full staff, regardless of whether or not you need it (but you most certainly pay for it), great·er·est is an à la carte option based solely on the needs of the project (not the needs of an agency's CFO).


Every business needs a creative director, someone who can lead the internal culture to think and execute creatively and ensure creative consistency. Creative Direction is about creative empowerment—showing an organization how to use creativity to drive success.


But not every business can afford to install that person into their organization and that’s where great·er·est comes in: I offer virtual CD services that put me at the center of any business for creative oversight, thinking, development, and implementation.


I can act as CD for businesses without one, or while a business looks for one (including helping to find the appropriate CD for a business and its culture).


  • Brand Manifestos

  • B2C and/or B2B

  • Websites

  • Content/Native

  • Experiential

  • Point of Sale

  • Internal Communications

  • Employee Engagement

  • Social Media

  • Email

  • Presentations

  • Film and Video

  • Blogs

  • Speeches

  • Articles

  • Product/Label Copy

  • Sales Materials

  • Brand/Product Naming

  • Tagline Development

  • Ideation/Brainstorming

  • Creative Problem Solving

  • Advertising




Kevin Roddy 



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