“Getting your product known isn’t the answer. Getting it wanted is the answer.” 

 

  —Bill Bernbach

HOW great·er·est WORKS.

I am a creative thinker and writer, and the foundation of great·er·est. Small brands, big brands, or start-ups need access to the talent and experience that can effectively tell a brand's story. And that’s what great·er·est does.

But you can also think of me as a single crayon with à la carte access to the whole box.

 

Should any project need other capabilities along the way, great·er·est can make that happen. It's all the capabilities of the best full-service agency, without the slow and expensive baggage.

CAPABILITIES.

WRITING +

 

I have relationships with, and access to, the best creative minds in the business, no matter what part of the business it is — strategy, research, art direction, design, production, technology, experiential, film and video, editorial, music and any other best-in-class creative thinker and doer.

But the good news is you only access what is needed — which means a more streamlined and efficient process. Unlike traditional agencies that require a full staff, regardless of whether or not you need it (but you most certainly pay for it), great·er·est is an à la carte option based solely on the needs of the project (not the needs of an agency's CFO).

CREATIVE DIRECTION +

Every business needs a creative director, someone who can lead the internal culture to think and execute creatively and ensure creative consistency. Creative Direction is about creative empowerment — showing an organization how to use creativity to drive success.

 

But not every business can afford to install that person into their organization and that’s where great·er·est comes in: I offer virtual CD services that put me at the center of any business for creative oversight, thinking, development, and implementation.

EVERYTHING IS AN OPPORTUNITY.

  • Brand Manifestos

  • B2C and/or B2B

  • Websites

  • Content/Native

  • Experiential

  • Point of Sale

  • Internal Communications

  • Employee Engagement

  • Social Media

  • Email

  • Presentations

  • Film and Video

  • Blogs

  • Speeches

  • Articles

  • Product/Label Copy

  • Sales Materials

  • Brand/Product Naming

  • Tagline Development

  • Ideation/Brainstorming

  • Creative Problem Solving

  • Advertising

 

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CONTACT: 

Kevin Roddy 

roddy.kevin@gmail.com

347·610·5586

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