“Getting your product known isn’t the answer. Getting it wanted is the answer.”
—Bill Bernbach
HOW great·er·est WORKS.
I am a creative thinker and writer, and the foundation of great·er·est. Small brands, big brands, or start-ups need access to the talent and experience that can effectively bring big, bold, game-changing ideas to the table. And that’s what great·er·est does.
But you can also think of me as a single crayon with à la carte access to the whole box.
Should any project need capabilities in adition to mine, great·er·est can make that happen. I have a network of best-in-class talent in every discipline and can create purpose-built teams based on the needs of the project. great·er·est is all the capabilities of the best full-service agency, without the slow and expensive baggage.
CAPABILITIES.
WRITING +
I have relationships with, and access to, the best creative minds in the business, no matter what part of the business it is — strategy, research, copywriting, art direction, design, production, technology, experiential, film and video, music, and any other best-in-class creative thinker and doer.
But the good news is you only access what is needed — which means a more streamlined and efficient process. Unlike traditional agencies that require a full staff, regardless of whether or not you need it (but you most certainly pay for it), great·er·est is an à la carte option based solely on the needs of the project (not the needs of an agency's CFO).
CREATIVE DIRECTION +
Every business needs a creative director, someone who can lead the internal culture to think and execute creatively and ensure creative consistency. Creative direction is about creative empowerment — showing an organization how to use creativity to drive success.
But not every business can afford to install that person into their organization and that’s where great·er·est comes in: I offer virtual CD services that put me at the center of any business for creative oversight, thinking, development, and implementation.
EVERYTHING IS AN OPPORTUNITY.
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Brand Manifestos
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B2C and/or B2B
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Websites
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Content/Native
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Experiential
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Point of Sale
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Internal Communications
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Employee Engagement
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Social Media
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Email
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Presentations
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Film and Video
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Blogs
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Speeches
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Articles
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Product/Label Copy
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Sales Materials
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Brand/Product Naming
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Tagline Development
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Ideation/Brainstorming
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Creative Problem Solving
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Advertising
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