"DON'T LET YOUR IDEAS TIPTOE
INTO THE WORLD"
— Kevin Roddy
AND TO ME, IT MATTERS A LOT.
Writing and creating brand communications shouldn’t be selective. Every interaction a brand has with a customer, an employee, a stakeholder or stockholder matters. Everything makes an impression so nothing should be treated as less than important—advertising or an email, social post or a website, small or big. It all matters.
That’s why I’ve developed a discipline I call, “story threading.” The art of threading a brand’s story consistently through everything it uses to communicate to ensure a unified premise that attracts people and creates a deeper relationship—from a website to a sales brochure, a social post to a training video, from big to small and anything to everything. It all matters.