"DON'T LET YOUR IDEAS TIPTOE

INTO THE WORLD"

— Kevin Roddy

EVERYTHING MATTERS.

AND TO ME, IT MATTERS A LOT.

Writing and creating brand communications shouldn’t be selective. Every interaction a brand has with a customer, an employee, a stakeholder or stockholder matters. Everything makes an impression so nothing should be treated as less than important—advertising or an email, social post or a website, small or big. It all matters.

 

That’s why I’ve developed a discipline I call, “story threading.” The art of threading a brand’s story consistently through everything it uses to communicate to ensure a unified premise that attracts people and creates a deeper relationship—from a website to a sales brochure, a social post to a training video, from big to small and anything to everything. It all matters. 

"People don't have short attention spans, they have short interest spans. Be interesting and you'll hold their full attention."  —Kevin Roddy

CONTACT: 

Kevin Roddy 

roddy.kevin@gmail.com

347·610·5586

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