DON'T LET YOUR BUSINESS TIPTOE INTO THE WORLD.
Ideas are a brand's capital.
And great brand ideas punch above their weight and are economic multipliers.
Creative ideas innovate and problem solve. They see around corners and climb mountains. Truly great, game-changing marketing and communication ideas, obliterate mediocrity.
AND TO ME, IT MATTERS A LOT.
A great brand idea must be threaded through every aspect of a brand to create a consistent and unifying story that engages people, generates energy, and creates brand advocacy.
I call it “story threading.”
great·er·est develops ideas that are multidimensional and can be threaded through everything from websites to employee engagement, sales materials to marketing communications, product copy, social media, anything and everything. Big or small.
THREADS BETTER STORIES.
When it comes to expressing ideas and writing brand communications, there’s no rule saying it must be formulaic, boring, or stale.
Nope, not a rule, I checked.
In fact, neuroscience tells us the opposite makes writing more effective. Neuroscientists have found that emotion is the quickest path to the brain — rational thought that uses an emotional narrative is far more likely to inspire people to engage and act.
That's why better writing is a competitive advantage.
IS NOW ACCESSIBLE.
Brands of all shapes and sizes need access to world-class idea people — experienced creative thinkers and doers. Unfortunately, many of those people have been locked inside full-service creative agencies. To access them, brands needed to wade through, and pay exorbitantly for, an antiquated and bloated agency system.
Not anymore. Today many of the world’s best, most experienced, awarded, and effective creative thinkers, have unshackled from massive creative corporations and are available to brands in a whole new way.
great·er·est picks from its network of world-class individuals to create purpose-built teams that are right for the project.